The other reason driving the popularity of OTT advertising is looking at the fact that with them, you get to significantly cut on your TV Ad-Buys as a business. This is considering the fact that with OTT Video advertising, a business does not pay for ad placement as is with traditional TV ad-buys but will get to pay for actual ad-a views. Added to this, with OTT advertising, you can be able to monitor the actual ad-viewers and only pay for the actual viewers of your ads. This enables you know what your ad viewership is, retrieve the real-time viewing details, the device types, channels and geo location. Essentially, OTT advertising proves to be such a sure combination of the power of the big-screen TV ads and the advantages of online advertising efforts.